The Internet is saturated with articles and products to increase website traffic. Marketing Sherpa's 2008 Benchmark Guide reports large firms spending upwards of $25,000 for online marketing campaigns. The good news is that there are general approaches to marketing websites that are reasonable for the owner and proven to increase website traffic. The following will cover three key components of search engine optimization (also known as SEO), which are as follows:
- One main theme per Web page
- Link building with a personal touch, and
- Participating in other websites.
One Main Theme Per Web Page
The basic unit for a search engine is the individual Web page, not the whole site. It is possible for a page inside a site to show up in the Google top ten, while the home page is somewhere around 500 for the same search term. To take advantage of this fact, website owners should focus on one theme for each page of the website. Break the theme down into a word or phrase, which is often called a keyword or keywords, then make sure that word or phrase appears in all different parts of the page.
