Service business owners realize they need to update and upgrade their web sites as their businesses grow. But the thought "Time for a website makeover!" often is accompanied by a sinking feeling (along with fantasies about moving to a cave with no wi-fi connection).
Website Marketing: Your First Website
Developing the first website can be traumatic for service business owners. They soon realize it's not like ordering an extra-large pizza with a side of anchovies. They need to prepare for meetings with web designers, developers, SEO experts and more. They need to work with a copywriter to create a core message that leads to a compelling online presence.
Experienced online marketing copywriters will advise these business owners to forget about web design, logos and even SEO, at least for now. Instead, a better use of time is to develop stories.
